Equestrian
Industry Profile
As a sponsor of DPEquestrian, you will reach an audience with the
following demographics:
| Income |
$150,000 |
40% |
| Average
Home Value |
$421,000 |
|
Additional Residences |
1+ |
27.2% |
| Education
|
College |
80% |
| Airline
Travel |
16+
trip per year |
43.1% |
| Travel
Frequency |
Frequent
Flyer Club member |
78.4% |
| Credit
Cards |
1+ |
97.3% |
| Vehicles |
Purchased
within last year |
55.3% |
According
to a recent survey commissioned by the American Horse Shows Association,
more than 7.1 million Americans are involved in the equestrian world
and an economic impact of $112.1 billion. In fact, one in every 35
Americans is involved with horses in some fashion. The horse industry
supports 1.4 million full-time jobs and total taxes paid total over
$1.9 billion.)